1. Introduction

Seralight (“we,” “our,” or “us”) operates this website and online store (the “Services”) to provide customers with high-quality lighting products and a smooth shopping experience.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

When you use our website or make a purchase, we may collect the following categories of personal data:

• Contact information: Name, email address, billing address, shipping address, and phone number.

• Account information: Username, password, and preferences (if you create an account).

• Order information: Items purchased, payment method, transaction amount, and delivery details.

• Payment details: Processed securely via our payment partners. We do not store your full credit card information.

• Device & usage information: IP address, browser type, operating system, and activity on our site (through cookies or analytics).

• Communication: Messages you send through our contact forms or customer service emails.

3. How We Collect Information

We collect information in several ways:

• Directly from you when you fill out forms, place orders, or contact us.

• Automatically through cookies and analytics when you browse our website.

• From third-party services such as payment processors, shipping providers, or marketing tools used to fulfill and improve our Services.

4. How We Use Your Personal Information

We use your data for the following purposes:

• To process your orders: Manage payments, shipping, and returns.

• To personalize your experience: Save preferences, recommend products, and enhance website performance.

• To communicate with you: Send order confirmations, updates, and customer service replies.

• For marketing (with consent): Send newsletters or promotional emails that you can opt out of anytime.

• For security and legal compliance: Prevent fraud, protect our platform, and comply with legal obligations.

5. How We Share Your Information

We only share your information with trusted third parties necessary to operate our Services:

• WooCommerce: Our e-commerce platform for managing products and transactions.

• Payment processors: Such as Stripe, PayPal, or other gateways for secure payments.

• Shipping providers: To deliver your orders efficiently.

• Analytics & marketing tools: Such as Google Analytics or Meta Ads for improving user experience and advertising relevance.

We do not sell your personal data.

6. Cookies and Tracking Technologies

Our website uses cookies to improve functionality, analyze traffic, and enhance your shopping experience.
You can adjust your cookie preferences at any time through your browser settings. Some cookies are necessary for the website to function properly.

7. Data Retention

We keep your personal information only as long as necessary to:

• Complete transactions and provide customer support.

• Comply with accounting and legal requirements.

• Improve our Services and maintain order history.

When data is no longer needed, we securely delete or anonymize it.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access the information we hold about you.

• Request correction or deletion of your data.

• Withdraw consent for marketing communications.

• Request a copy of your personal data (data portability).

To exercise any of these rights, contact us via email at info@seralight.com.

9. Data Security

We take data protection seriously.
Our website uses SSL encryption and reputable third-party services to ensure secure data handling.
While no system is 100% secure, we continuously monitor and improve our security practices.

10. Children’s Privacy

Our Services are not intended for minors under the age of 16.
We do not knowingly collect personal data from children.
If you believe your child has shared personal data with us, please contact us to have it removed.

11. International Data Transfers

If you are located outside the European Union, please note that your information may be transferred to and processed in countries with different data protection laws.
We ensure that appropriate safeguards are in place to protect your privacy.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.
The updated version will always be available on this page with the “Last Updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
📧 Email: info@seralight.com
🌐 Website: www.seralight.com